VETEMENTS

Switzerland · Luxury

Vetements is a fashion collective founded in 2014 by Demna Gvasalia and Guram Gvasalia in Paris, later relocating to Zurich. It gained prominence for its deconstructed, oversized silhouettes and ironic approach to luxury and streetwear. The brand challenged traditional fashion norms through its unconventional presentations and reinterpretation of everyday garments. Demna Gvasalia departed in 2019, with Guram Gvasalia continuing as creative director.