The Gap

USA · Contemporary

The Gap, Inc. is an American global apparel retailer founded in 1969 by Donald and Doris Fisher in San Francisco, California. Initially focused on denim and music, it quickly expanded to offer casual clothing for men, women, and children. The brand's aesthetic is defined by accessible, foundational wardrobe staples, emphasizing comfort and practicality. The Gap became a prominent symbol of American casual wear, known for its consistent branding and widespread retail presence.