Sportmax

Italy · Luxury

Sportmax is an Italian fashion brand launched in 1969 by Achille Maramotti, founder of Max Mara. It was conceived as a more experimental and trend-driven counterpart to Max Mara's classic aesthetic. Sportmax is known for its contemporary designs, focusing on modern tailoring, innovative fabrics, and a youthful, dynamic approach to women's ready-to-wear, often incorporating sportswear influences.