Rui

China · Ascending

Rui, founded by Rui Zhou, is a Chinese brand known for its distinctive knitwear. The brand's aesthetic often features delicate, deconstructed, and body-conscious pieces, frequently incorporating cut-outs and sheer elements. Rui explores themes of vulnerability and intimacy through its designs, gaining recognition for its unique approach to textile manipulation and form. It represents a contemporary voice in experimental fashion.