Prada

Italy · Heritage Luxury

Prada is an Italian luxury fashion house founded in 1913 by Mario Prada in Milan. Initially specializing in leather goods, it was transformed by Miuccia Prada, who took over in 1978. Under her creative direction, Prada became renowned for its intellectual, minimalist aesthetic, often incorporating unconventional materials like nylon and exploring themes of uniform and anti-status. Prada is a significant force in contemporary fashion, influencing trends with its sophisticated yet often subversive designs.