Levi's

USA · Denim

Levi's, officially Levi Strauss & Co., is an American clothing company founded in 1853 by Levi Strauss in San Francisco, California. It is globally recognized as the originator of the blue jean, initially designed as durable workwear for miners. Levi's is synonymous with denim, known for its iconic 501 style and a range of other denim products. The brand's aesthetic is rooted in American heritage, durability, and a timeless, casual style, maintaining significant cultural and fashion influence worldwide.