Lacoste

France · Heritage

Lacoste is a French lifestyle brand founded in 1933 by tennis champion René Lacoste and André Gillier. Renowned for its iconic polo shirt and the crocodile logo, the brand originated from Lacoste's nickname on the tennis court. Lacoste's aesthetic is rooted in sportswear, embodying a blend of elegance and comfort. It holds significant cultural recognition for its preppy, athletic-inspired clothing and accessories, extending its influence beyond sports into mainstream fashion.