Hoka

USA · Sportswear

Hoka, originally Hoka One One, was founded in France in 2009 by Nicolas Mermoud and Jean-Luc Diard, later relocating its headquarters to the US. The brand is recognized for its maximalist cushioning and oversized midsoles, designed to provide enhanced shock absorption and stability. Initially popular among ultra-runners, Hoka has expanded its appeal, becoming a significant player in performance footwear and a notable presence in contemporary sneaker culture.