Ground Y

Japan · Avant-Garde

Ground Y is a Japanese fashion brand under Yohji Yamamoto Inc., launched in 2014. It serves as a diffusion line that interprets Yohji Yamamoto's avant-garde aesthetic for a broader audience. The brand emphasizes genderless, seasonless clothing, often featuring oversized silhouettes, dark color palettes, and a deconstructed, minimalist approach. Ground Y aims to bridge the gap between high fashion and everyday wear, maintaining the intellectual and artistic spirit of its parent house.