Fruity Booty

UK · Contemporary

Fruity Booty is a London-based lingerie brand known for its playful and sustainable approach. Founded by childhood friends Hattie Tennant and Minna Bunting, the brand emphasizes ethical production and uses deadstock fabrics to create limited-edition collections. Its aesthetic is characterized by vibrant colors, unique prints, and comfortable, contemporary designs, aiming to offer distinctive and responsibly made underwear.