Fred Perry

UK · Heritage

Fred Perry is a British heritage brand established in 1952 by tennis player Fred Perry. Originating with the iconic pique polo shirt, the brand became closely associated with various British youth subcultures, including Mods, Skinheads, and Britpop. Its aesthetic combines sportswear functionality with classic British style, featuring the distinctive laurel wreath logo. Fred Perry maintains its cultural significance through its enduring designs and subcultural ties.