FRAME

USA · Denim

FRAME is a Los Angeles-based fashion brand founded in 2012 by Jens Grede and Erik Torstensson. Initially known for its denim, the brand has expanded to offer ready-to-wear, footwear, and accessories. FRAME's aesthetic blends American denim heritage with European style, characterized by clean lines, quality fabrics, and a focus on elevated essentials. It is recognized for its contemporary approach to classic wardrobe staples.