ERL

USA · Ascending

ERL is an American fashion brand founded by Eli Russell Linnetz, based in Venice, California. The brand is recognized for its distinctive, often nostalgic aesthetic that draws inspiration from Californian surf, skate, and pop culture. ERL's designs feature vibrant colors, playful graphics, and a relaxed, gender-fluid approach to streetwear and ready-to-wear. It has gained attention for its unique blend of art, photography, and fashion, reflecting a contemporary American sensibility.