Asics

Japan · Sportswear

ASICS, an acronym for "Anima Sana In Corpore Sano" (A Sound Mind in a Sound Body), was founded by Kihachiro Onitsuka in Kobe, Japan. Initially established as Onitsuka Co., Ltd. in 1949, the brand focused on athletic footwear. ASICS is recognized for its technical innovation in sports performance, particularly in running shoes, often incorporating GEL technology. Its aesthetic blends functional design with a distinct visual identity, influencing both athletic and lifestyle footwear markets globally.