Aries

UK · Streetwear

Aries is a London-based streetwear brand founded in 2012 by Sofia Prantera and Fergus Purcell. The brand draws inspiration from 1980s subcultures, skate culture, and anti-fashion movements. Its aesthetic combines graphic-heavy designs, often featuring mythological or occult references, with luxury fabrications and Italian craftsmanship. Aries is known for its distinctive denim, tie-dye, and gender-neutral pieces, blending high fashion with street sensibility.